WPP Open X has named creative ad vet Andrew Keller global chief creative officer. In his new role, Keller will be responsible for the creative vision and output across WPP Open X, the integrated agency team created for The Coca-Cola Company after being named global marketing network partner in November 2021.
Keller joins WPP Open X from Meta, where he was most recently vp of creative and experiential. He will be based in Atlanta reporting to Laurent Ezekiel, global CEO of WPP Open X, and Rob Reilly, WPP’s global chief creative officer.
“I am thrilled to be joining WPP Open X, and to work with some of the world’s most iconic consumer brands,” said Keller in a statement. “To create industry-shaping ideas and transformative experiences for a company like Coca-Cola is a career-defining opportunity and having worked both at creative agencies and tech companies, I am more convinced than ever that creativity is the single most important ingredient for value creation,” said Keller.
Keller will join the WPP Open X executive team and chair the Creative Council comprised of creative leaders from WPP agencies working across The Coca-Cola Company portfolio of brands.
“Andrew’s experience working across creative agencies and tech companies is unparalleled and make him the ideal leader as we partner with TCCC to transform their brands and write a new chapter in marketing history,” said Ezekiel in a statement.
Keller spent the first 18 years of his career with creative agency CP+B, starting as an art director and rising to CEO and CCO of the agency. He is responsible for many of the agency’s iconic campaigns for brands including Burger King, Mini, Domino’s and American Express.
In 2016, Keller joined Facebook, as global creative director where he led creative across Meta’s global accounts and agencies team. Most recently, he served as Meta’s vp of creative and experiential where he more than doubled the size of Meta’s social and web channels and launched successful programs and shows like #BuyBlack Friday and Good Ideas Deserve To Be Found.
“Andrew is a creative powerhouse known for his strategic focus and passion for creating impactful work. Having both creative and technology expertise makes Andrew the archetype of the modern Global CCO and the perfect choice to lead our best-in-industry team of WPP Open X creative leaders,” said Reilly in a statement.