Mediaweek is hosting it’s 15th Annual Media Plan of the Year Awards Luncheon on June 18th at the Rainbow Room. Anyone have an extra ticket?! I wanna go! Anyway, the grand prize winner will be announced at the luncheon and will walk away with $10,000 and the recognition of creating the winning plan.
The winners of the other 12 categories were announced today:
* Best plan for a campaign spending more than $25 million
PHD for Discovery Channel
* Best plan for a campaign spending between $10 million and
$25 million
Aegis Media for Reebok
* Best plan for a campaign spending less than $10 million
MediaHub for Timberland
* Best plan for a campaign spending $1 million or less
Spark Communications for E*Trade
* Best use of National TV and/or Cable
Deutsch for DirecTV
* Best use of Local TV and/or Cable
The Media Kitchen for Panasonic
* Best use of Radio
Horizon Media for NBC U
* Best use of Print
Maxus for Welch’s Grape Juice
* Best use of Out-of-Home
Mediacom for Jetta
* Best use of Digital
ZenithOptimedia for Hewlett Packard
Neo@Ogilvy for Six Flags
* Best use of Mobile Media
GSD&M/Idea City for United States Airforce
* Best use of Non-Traditional Media
Starcom for LEGO
Congrats winners!