And the Award Goes To…

By SpyWriter 

Mediaweek is hosting it’s 15th Annual Media Plan of the Year Awards Luncheon on June 18th at the Rainbow Room. Anyone have an extra ticket?! I wanna go! Anyway, the grand prize winner will be announced at the luncheon and will walk away with $10,000 and the recognition of creating the winning plan.

The winners of the other 12 categories were announced today:


* Best plan for a campaign spending more than $25 million
PHD for Discovery Channel

* Best plan for a campaign spending between $10 million and
$25 million
Aegis Media for Reebok

* Best plan for a campaign spending less than $10 million
MediaHub for Timberland

* Best plan for a campaign spending $1 million or less
Spark Communications for E*Trade

* Best use of National TV and/or Cable
Deutsch for DirecTV

* Best use of Local TV and/or Cable
The Media Kitchen for Panasonic

* Best use of Radio
Horizon Media for NBC U

* Best use of Print
Maxus for Welch’s Grape Juice

* Best use of Out-of-Home
Mediacom for Jetta

* Best use of Digital
ZenithOptimedia for Hewlett Packard
Neo@Ogilvy for Six Flags

* Best use of Mobile Media
GSD&M/Idea City for United States Airforce

* Best use of Non-Traditional Media
Starcom for LEGO

Congrats winners!