This week the internet wanted you to feel things, to reminisce and look back, but also up to the heavens. We watched Felix Baumgartner break the sound barrier, Katy Perry performed “Firework” to the accompaniment of a young girl living with autism, and the Charlie Bit My Finger kids got grown up. Coke Zero let commuters feel the excitement of being James Bond and Drambuie reminded us that the world is extraordinary. It was all touching and fun, and it was this week’s ad related videos. Enjoy as we look back at the work that’s moving us forward.
5. The new Bond flick, Skyfall, stars Daniel Craig (as usual) is upon us and Coke Zero didn’t want to miss out on the fun. To make the connection to their brand, they ran a promotion that egged vending machine customers to run like Bond to make a train, and to make it interesting the brand put some formidable barriers in the way of contestants, who had just 70 seconds to race to their destination. As one creative we know put it, “it’s offing awesome.”
4. “Owwww! Charlie bit me!” Anyone with an internet connection knows that phrase, uttered by a young boy as his toddler brother, Charlie, gnawed playfully on his finger. The clip is one of the most famous videos on YouTube to date, and Ragu found a great way to tie it back to there core messaging – a long day of childhood calls for Ragu.
3. Each year, Comedy Central hosts the Night of Too Many Stars, a variety show that raises money for autism research. Watch here as Katy Perry performs her hit song “Firework” with the help of a young autistic girl whose skills on the piano are enough to make you cry, let along her ability to sing as well. Just try not to tear up watching this masterful clip.
2. Drambuie – it’s the booze you didn’t steal from your parents because it scared you a little. This clip, lamely titled “Drambuie Extraordinary Bar Commercial 2012” is just as freaky. It’s part Dali, part Hitchcock, timed just right for Halloween and chilly weekend ahead.
1. In yet another major victory for the brand, Red Bull successfully sent professional skydiver Felix Baumgartner more than 100,000 feet above the earth in a balloon, only to have him jump from the stratosphere back to earth, breaking the sound barrier along the way and setting the world record for highest balloon flight and making him the first man to break the sound barrier in freefall. He was going faster than the speed of sound, which means his screams trailed far behind his body as he fell at 833 mph. It’s an epic win for brand, and a victory for mankind.