AnalogFolk Opens Shop in Amsterdam

By Doug Zanger 

Indie digital agency AnalogFolk is opening a new office in Amsterdam. The new outpost is the seventh for the agency, adding to a network that includes London, New York, Hong Kong, Shanghai, Sydney and Portland.

The move puts the employee roster at 350, and comes on the heels of a big leadership move last week, as former Publicis Worldwide boss Guy Wieynk was named AnalogFolk’s global CEO. The Amsterdam office will be led by Kris Smith, who was European managing director for MediaMonks.

Kris Smith leads AnalogFolk’s newest office.


“We’re delighted to officially open for business in Amsterdam. We’ve established relationships with some of the region’s biggest brands and opening the office enables us to effectively service our clients better,” said Wieynk.

The agency counts Johnnie Walker, Unilever, Nike, Tommy Hilfiger, Danone, Scotch & Soda and and others as clients.

Some of the more notable work from the agency includes an award-winning campaign for Nike that aimed to change the perceptions of women in sport and tackle gender issues in Italy. The campaign, “Stop at Nothing,” paired key Nike female athletes with TikTok influencers for a series of dance challenges on the platform and Instagram.

In 2016, the agency won global work for Nike’s training business.

The agency also rebranded Johnnie Walker, creating a new visual vocabulary across global digital channels with the intention of making the iconic scotch brand the go-to Highball spirit among millennials (the brand’s global business moved to Anomaly earlier this year).

“The mix of creative, data and digital capabilities that AnalogFolk brings to the market is exactly what businesses need,” said Smith. “Our mission of using digital to make the analog world better positions us as the perfect partner for progressive brands. Amsterdam is a world-class creative city, with a world-class talent pool. After months of hard work, it’s great to officially open and expand our regional footprint.”