American Century Investments Selects Figliulo&Partners as U.S. Agency of Record

By Erik Oster 

American Century Investments has appointed Figliulo&Partners as its U.S. creative agency of record after a review. Moving forward, the independent New York shop will be tasked with handling media planning and buying as well as creative and strategy for the Kansas-based investment management firm.

Prior to the review, ACI worked with Meers Advertising as its agency partner since July of 2016. According to Kantar Media, the client spent around $4.3 million on measured media last year, up from $3.7 million in 2015.


“American Century Investments prides itself on its nearly 60-year legacy of striving to help institutional and individual investors achieve financial goals,” senior vice president and global head of products Glen Casey said in a statement. “F&P will help us tell our client-centric story, while underscoring those attributes of our brand that distinguish American Century from other money management firms. We can’t wait to get to work as true partners and show the world what we’re all about.”

“F&P shares many of the values that American Century Investments was founded on, such as honesty and integrity. That’s what allows us to be such great, like-minded partners and will ultimately help us produce work that you wouldn’t expect from this category,” added F&P partner and chief creative officer Scott Vitrone, who joined the agency in that role this past February. “The company has a truly great story to tell, and we can’t wait to bring it to life.”

The agency’s first work for the client is expected some time in the last quarter of 2017.

The appointment represents the latest in a series of new business wins for F&P this year, the most recent being Georgia Pacific’s Vanity Fair. The agency has also worked with Macy’s since May of 2016—and this week we learned that multiple holding company shops are in talks with the retailer regarding its brand marketing efforts.