Our dreams of Yogi Bear and KITT from Knight Rider appearing in an ad together have finally been realized thanks to TBWA\London and yogurt/”chilled pot dessert” brand, Muller. The spot above is part of a £30million campaign called “Wunderful Stuff” that will include VOD, print, cinema, social media, POS and billboards in spots including London’s Cromwell Road. Besides, who doesn’t want to see a meter maid-eating, Yogi-vomiting creature prowl the streets of London? In a statement, the dairy brand’s marketing director Lee Rolston says, ““The aim of the ‘Wünderful Stuff’ campaign is to get consumers to sit up and take notice.” Done and done.
Advertisement