Blue Hive Brazil put together this holiday spot for Ford, built around the premise of holiday presents receiving people as their gifts.
At this time of year any changes to the holiday ad format are a relief, so Blue Hive’s gift role reversal is a welcome one. The spot opens up on a surreal Christmas village where a teddy bear unwraps a brown package with a blue ribbon to reveal its gift. Occasionally veering from the cute to the creepy, the spot, set to the song “When You Wish Upon a Star,” eventually arrives at a new Ford driving itself to a new owner. The message, “This Christmas, eevery Ford wishes to have you as a gift appears onscreen, followed by “Merry Christmas” and the “Go Further” tagline. It may seem like an odd way to promote a new vehicle, but the distinct approach helps to distinguish the ad amidst the barrage of forgettable holiday spots for automakers, even while it fails to say much of anything about why exactly you drive off in a Ford this holiday season.
Agency: Blue Hive
Client: Ford Motor Company Ltda.
Product: Primary Brand
Executive Creative Director: Vico Benevides
Creative Director: Rafael Freire e Marcelo Mariano
Creative: Vico Benevides
Planning team: Dorian Dack, Rafael Lavor, Larissa Baccos e Gabriel Cinato
Media team: Ricardo Medeiros. Edera Bonato, Beatriz Guerzoni, Marcela Lanna, Alexandre Mantovani, Douglas Magalhães e Thiago Attini.
Agency Account team: Sergio Silveira, Rodolfo Luz, André Cruz, Rafael Colli, Gabriela Falcade
Client Approval: Oswaldo Ramos, Adriana Carradori, Andrea Colpas, Daniela Rocha, Cesar Caramico e Marcelo Gagliazzo
Projects: Patricia Silvestre, Marcos Richter
Agency Producers: Luana Aghata e Izabel Soares
Production Company: Santa Transmedia
Diretor: Gustavo Gripe
Animation Director : Thiago Steka
Art Director: Eric Pautz
Technic Director: Marcelo Bortoloni
Concept Art:Filipe Capra, Andre Juventil e Marco Furtado (Old Skull)
Composition: Mauricio Oliveira
Pos Production: Aline Sinquin (The Mill)
Production: Marcos Berghahn
Account team : Ana Cecilia Lugris e Laura Rocha
Sound Production Company: Antfood
Sound Production: Pedro Botsaris / Lou Schmidt / Wilson Brown
Account team: Lou Schmidt / Sean McGovern
Locutor: Eduardo Mirabelli