Remember we mentioned that Dove was going to be doing something with MTV and Alicia Keyes in an effort to get a little younger, get the hip ladies using social media? Here’s the spot for their seemingly episodic show, “Fresh Takes,” that takes a jab at the Lipstick Jungle’s of the world.
Unilever owns Dove and Axe. The latter brand had a huge success with the Game Killers via BBH. Makes sense that strategy would filter across agencies and brands beneath the banner.
Advertisement