ALDI Nord Appoints McCann Worldgroup as AOR in Germany

By Erik Oster 

Discount retailer ALDI Nord appointed McCann Worldgroup Germany as its marketing agency of record in Germany, following a review. The agency will be responsible for all integrated marketing communications and advertising services in the country and will create a new Düsseldorf-based agency to handle the needs of the new client. ALDI Nord will work with McCann on the creation of the new agency, which “will not only focus on marketing and communications but also leverage digital channels and emerging technologies,” while focusing on today’s customer needs. 

“ALDI Nord and McCann are both built on great histories – more than 100 years ago both companies originated their respective categories and continue to significantly influence them today,” said  McCann Worldgroup Europe president Pablo Walker. “We feel honored to support ALDI Nord in its efforts to further strengthen its position.”

“ALDI Nord makes customers its main focus and is highly regarded and appreciated by its customers. We feel proud to be selected as AOR,” added McCann Worldgroup Germany CEO Ruber Iglesias. “The company invented the discounter category and we are looking forward to support them in developing new marketing and communication activities across all channels and touchpoints.”