Unilever appointed AKQA to handle its Rexona digital account in Greater China. According to the announce, the agency will provide a full digital service over the next year and create a series of integrated communication campaigns to help Unilever grow its odorific brand. It was a short stay for OgilvyOne apparently as said agency only held the account since mid-2009.
Last year, AKQA won other Unilever accounts in the same region for Lipton Yellow Label Black Tea, Lipton Milk Tea and the fabric softener brand Comfort. The agency won the Rexona digital biz after a three-way pitch.
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