AKQA Acquires Danish Digital Agency DIS/PLAY

By Erik Oster 

WPP’s AKQA has expanded its global presence with the acquisition of a majority stake in Danish digital agency DIS/PLAY.

“It has been a long held aspiration for AKQA to have a studio in Denmark, and thanks to our partnership with DIS/PLAY, that aspiration has become a reality,” AKQA CEO Ajaz Ahmed said in a statement. “In the conversations that led to this partnership it quickly became apparent that DIS/PLAY’s ethos mirrors the values of AKQA.”

“AKQA leads globally in creativity and innovation, and DIS/PLAY’S strong technical capabilities make this relationship a natural fit. We are incredibly excited about the opportunities this partnership will create for our clients and team,” added DIS/PLAY CEO Steffen Blauenfeldt Otkjær.

DIS/PLAY employs over 100 people in its Copenhagen, Aarhus and Cologne offices and counts ECCO, Amnesty International and Vestas among its clients. Its annual revenue last year was around 105 DKK, or nearly $17 million.

With the acquisition, AKQA now has roughly 2,100 employees across 23 offices in the U.S., Europe, Asia and Australia.