Advertising Becomes Anime in Nike’s Sister One Effort

AKQA San Francisco and UK-based design boutique ilovedust re-envision neo-Tokyo in this spot for Nike’s Sister One trainers. According to Flylyf, the two parties turned their 45-second concept of a dancing girl into a 1:20 animated battle between a superhero and a gigantic robot in a metropolis. The music is “Repair Machines” by Vitalic, whose “Poney-Part 1” video if you remember pretty much inspired TBWA’s recent Pedigree campaign.

H/t @iboy

More: “W+K’s SuperFly Spot Makes Nike Wearers Bionic”