Ads Test Your Visual Awareness

By Matt Van Hoven 

Transport for London (TFL) wants to know how alert you are. Really, they do. And to test your abilities, they created a campaign called, “Do the Test”. Watch the video above (and the two you’ll find after the jump) and then tell us if you think these are effective ads.

The campaign is for cycle awareness, but TFL’s test has nothing to do with bikes &#151 and instead measures your ability to focus on superfluous activities by changing certain elements in each situation (each video is a different scenario). Translation: how much do you notice about the world around you? Click continued to see the other test videos (they’re about a minute long, each). And don’t forget to tell us what you think.


More: “Do The Test