Adrenalina Merges into KBS+P

By Kiran Aditham 

It looks like some members of the MDC family just got a little bit closer as we’ve come to learn that the holding company’s New York-based multicultural shop Adrenalina has now aligned with Kirshenbaum Bond Senecal + Partners. Thankfully, there don’t seem to be any cuts as a result. Here’s the official announce from Lori Senecal herself:

“Adrenalina, the multicultural agency known for their outstanding work has joined kirshenbaum bond senecal + partners as an operating unit of kbs+p. This exciting partnership between two MDC Partners agencies allows kbs+p to offer cutting edge, multicultural creative thinking and execution to our clients, and puts Adrenalina in the position to leverage additional depth of resources and capabilities to help drive continued quality and growth. All 22 employees will be staying on. Adrenalina will report in to the kbs+p executive leadership. The firm had been run by former Chief Ideas Officer/President Manuel Wernicky who has left to pursue other initiatives. We believe the best ideas are born of multiple perspectives and influences, so the addition of Adrenalina into the kbs+p ecosystem, will be inspiring and broadening. We are thrilled to welcome them to kbs+p”



More: “MDC’s Adrenalina Hires a Handful of Staff