adam&eveDDB Introduces a ‘Memorable Guest’ for Maille

By Erik Oster 

With the holidays around the corner, it is the season of awkward conversations with relatives and family friends you’d rather forget. Picking up on this, adam&eveDDB explores a conversation a young man has with one particularly tactless guest, who makes a lasting impression for all the wrong reasons.

The woman tells the young man of the holiday she took with her husband in Greece. He initially appears bored, but soon the conversation veers from the mundane to the uncomfortable as the woman talks about the “very secluded balconies” in the hotel room and the opportunities they afforded. We’ll avoid giving away too much as the cringe comedy involved is fairly dependent on some level of shock value, but let’s just say things degenerate from there. It’s easily one of the funniest holiday ads we’ve seen. The comedy it manages to pull off is no easy feet either, as this kind of thing easily derails from awkward funny to just awkward. But the perfectly paced writing and stellar performances from the actors hold everything together with just the right amount of cringe. At the end of the spot, the camera cuts to a jar of Maille mustard, with the tagline “Be a memorable guest for the right reason” explaining the scene preceding it. The spot itself is more than memorable, and should get its fair share of attention leading up to those awkward holiday parties.



Creative Agency: adam&eveDDB
Creative Director: Richard Brim / Daniel Fisher
Creative: Alex Lucas / Jon Farley
Account Executive: Hatty Day
Account Team: Jemima Bokaie / Josh Edwards / Charlie Elliot
Planner: Sarah Morning
TV Producer: Jack Bayley
Film Production: Outsider
Director: James Rouse
Editor: Bill Smedley
Post Production: Finish
Sound Design: Anthony Moore @ Factory
Media Agency: Mindshare
Media Planner: Greg Williams