While rumors have been circulating about the deal for some time, adam&eveDDB has finally made the news official: the agency will become a “new international offering within Omnicom,” following an earn-out period by partners James Murphy, Ben Priest, Jon Forsyth and David Golding, More About Advertising reports.
Golding, who serves as chief strategy officer, told the publication that the deal will “give DDB even more bang for its adam&eve buck, by taking the successful way of working into other key areas and geographies.”
It’s unclear exactly how much adam&eveDDB is worth, with estimates ranging from £60m to nearly double that. More About Advertising notes that the agency makes a profit of over £10m a year in the U.K.
The news follows adam&eveDDB’s decisions to open a New York office and revamp its senior leadership team late last year in the wake of its Samsung win. Last month, we also learned that the agency would be handling the Super Bowl spot for Mars’ Skittles brand. DDB Chicago created the brand’s big game debut in 2015 and last year’s “The Portrait” spot starring Steven Tyler.