Adam&Eve DDB Makes ‘Monty the Penguin’ Creatives ECDs

By Erik Oster 

John LewisAdam&Eve DDB announced the promotions of creative directors Richard Brim and Daniel Fisher to the roles of executive creative director and deputy executive creative director. Brim and Fisher are perhaps most well-known for their work on the “Monty the Penguin” campaign for John Lewis, which was viewed over 22 million times on YouTube. The pair also worked on Harvey Nichols’ “Sorry, I Spent it on Myself” “Christmas campaign in 2013.

Brim will join Ben Tollett, also an executive creative director to lead the agency’s creative department alongside joint managing directors Tammy Einav and Mat Goff, group managing director Alex Hesz and Xavier Rees, group managing director.

While creative directors with Adam&Eve DDB, Brim and Fisher have worked with clients including McDonald’s, P&G, Mars, Virgin and Kellogg. Their “Sorry, I Spent it on Myself” campaign for Harvey Nichols won four Grand Prix and five Gold Lions at Cannes.