Advertising Age has selected its Multicultural Agency of the Year and the winner is… Grupo Gallegos! The agency, head quartered in Long Beach, California and founded in 2001, is an independently owned, full-service communications agency targeting the Hispanic community. Gallegos is noted for translating icons such as the Energizer Bunny and the Fruit of the Loomâ€™s fruit guys for Hispanic consumers who didnâ€™t grow up on their associated platforms.
“Weâ€™re thrilled to be recognized as the â€˜Multicultural Agency of the Year,â€™“ said agency founder, John Gallegos. â€œWe are relentless in our pursuit of excellence with campaigns that speak directly to the personalities, views, and culture of the Hispanic population. This is a significant award win and recognition for us, and one that will push us to reach even higher in 2008.“