Abbott Mead Vickers BBDO has anew 60-second spot for Currys PC World featuring carefully choreographed household goods and computers.
In the charming spot, everything from refrigerators and vacuum cleaners to smart phones and computers engage in a tightly choreographed dance routine reminiscent of old-school Hollywood. Each item slowly makes its twirling exit until there is only one laptop left. “From our range of 10,000 products, we’ll help you find the one that’s just right for you,” says the voiceover, leading into the “We start with you” tagline. Set to music from The Artist, the spot evokes classic Hollywood in a fun way that shows the range of products at Currys PC World while also emphasizing their customer service. It’s all the more effective for letting the idea stand on it own, with only limited voiceover intrusion, and you can tell the agency had fun bringing this one to life.