Last month, The Martin Agency launched “Bumper Stickers” as part of its “A Closer Look” series for Geico.
Yesterday the agency unveiled the latest in its ongoing “It’s What You Do” series for the insurance brand with a look at a stuntman cheating death, but probably not in the way you expect. The 30-second “A Stuntman Cheats Death Again” finds the titular stuntman cheating his way through a local 10K race and surpassing Death just before the finish line.
While it’s very much in line with the tone of previous efforts in the campaign, “A Stuntman Cheats Death Again” takes some liberties with the premise, as he takes a bus and taxi en route to the finish line, much to Death’s chagrin. He even finds time to brag to a food vendor about underwater stunts. Whether the spot mixes things up just enough to stand apart from past efforts or takes things a bit too far over-the-top is up for debate.