AMV BBDO created this PSA for Tower Hamlets Borough Council. The creatives that worked on it are Milo Campbell and Sonny Adjorjan. I think it’s smart and impactful. Especially measured up against most PSA’s that are usually dull and forgettable. Except, maybe the one where they remark that “no one evers says I want to be a junkie when I grow up”. I still remember that one and it’s true I’ve never heard anyone say that. But, my point is that most people take these types of ads lightly because they’re usually directed at people that aren’t the ones watching the ad and therefore don’t need the “help”, but this ad made me watch it and think about it. Good job AMV BBDO.
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