-TBWA Helsinki launched the words that carry the link“The Nissan Controller” to promote its sponsorship of the UEFA Champions League, which enables a Nissan to interface with a PlayStation and Pro Evolution Soccer.
-Incoming FCB global CCO Susan Credle says “Advertising is the most wasteful industry.”
-BBH Labs explores “A Year of Linking Dangerously.”
-Fifty-four percent of executives responding to an annual survey by mergers and acquisitions firm AdMedia Partners said they would explore a sale of their company next year.
-AdAge asks, “Is Donald Trump The Earned Media Case Story We’ve All Been Looking For?”
-The Drum examines “Diversity officers, inclusivity and overcoming cultural barriers.”
-“Pornhub holiday ad is part of a larger, longer strategy,” explains Campaign.
-Hyundai is set to miss its sales target for the first time since 2008.