Ever wonder if you could beat your sneakers in a rap battle? Well, BBDO Paris invited challengers to take on shoes (yes, the shoes rap) from Foot Locker’s new collection in a rap battle at La Boulle Noire in Paris to prove they’re worthy to wear the new kicks.
If that sounds like the strangest concept for a Foot Locker campaign you’ve ever heard of, you’re not alone. BBDO Paris filmed the rap battles and turned them into seven separate episodes, translated into five languages and shared on the brand’s social channels starting on March 16th. You can see the 30-second trailer above and, if you can stomach it, the first two episodes are featured below. At the end of each battle, the shoe gets to decide who won the competition, which seems perhaps a little biased. The idea behind the human vs. shoe rap battle is that the new line of sneakers supposedly “have so much personality that you don’t choose them, they choose you.” Okay then.