The latest campaign from Wieden+Kennedy Amsterdam for client Booking.com goes well beyond the service of booking a hotel itself and tells the story of (most of) one man’s life starting with the fateful moment he decided to use the service.
Booking Hero — an aimless guy in his mid-late 20’s — becomes husband, father, writer, shut-in, celebrity, and semi-retiree in less than a minute:
The release tells us that the campaign will also include four :30 spots, “five contextual online films that match user Google key word searches with a world of possible Booking.com stays,” and the standard social/digital/OOH/print materials.
The spot above is merely the first component in a campaign that launches on Sunday, when everyone is still comfortable in his or her not-quite-drunk post-Valentine’s Day cocoon.
W+K CD Genevieve Hoey writes:
“Our first campaign for Booking.com in 2013 established the brand and brought to life the ‘door moment’ of crazy relief and delight that occurs when you open the door of your Booking accommodation, to find its exactly what you wanted.
In this year’s campaign, Booking Right, we’re elevating our Booking.com consumers to accommodation hero status…It’s these people who understand that the power of a well-booked Booking accommodation can be life-changingly awesome.”
WIEDEN+KENNEDY AMSTERDAM | |
Executive Creative Director | Mark Bernath & Eric Quennoy |
Creative Director | Genevieve Hoey & Sean Condon |
Art Director | Victor Monclus |
Copywriters | Will Lowe, Scott Smith |
Head of Content | Joe Togneri |
Executive Producer | Tony Stearns |
Broadcast Production Assistant | Eleni Karathanasi |
Director of Interactive Production | Kelsie Van Deman |
Interactive Copywriter | Jake Barnes |
Interactive Art director | Jeffrey Lam |
Planner | Emma Wiseman |
Comms Planner | Josh Chang |
Group Account Director | Jordi Pont |
Account Director | Aitziber Izurrategui |
Account Manager | Caroline Melody Meyer |
Retoucher | Dario Fusnecher |
Studio Artist | Noa Redero |
Project Manager | Stacey Prudden |
Business Affairs | Michael Graves |
FILM PRODUCTION | |
PRODUCTION COMPANY | MJZ |
Director | Dante Ariola |
Director of Photography | Benoît Delhomme |
Producer | Natalie Hill |
Executive Producer | Debbie Turner |
EDITORIAL | PEEPSHOW |
Editor | Andrea MacArthur |
Executive Producer | Jason Kremer |
POST PRODUCTION / VFX | GLASSWORKS AMSTERDAM |
Managing Director | Olivier Klonhammer |
Senior Producers | Anya Kruzmetra, Christian Downes |
Lead Flame | Morten Vinther |
Flame | Kyle Obley, Urs Furrer |
Nuke | Jos Wabeke |
AFX | Ben Stoner |
GRADE | COMPANY 3 LA / GLASSWORKS AMSTERDAM |
Colorist | Stefan Sonnenfeld (Company 3) |
Colorist | Scott Harris (Glassworks) |
AUDIO POST | WAVE STUDIOS AMSTERDAM |
Sound Designer/Mixer | Alex Nicholls-Lee |
MUSIC | MUTATO MUZIKA |
PHOTOGRAPHY | Neil Massey |