W+K Amsterdam have launched a campaign for Audi’s new TTS Coupe.
The campaign is built around a broadcast spot entitled “Leap of Faith.” Rather than build a case for the car in the usual format touting various features, W+K Amsterdam lets the vehicle speak for itself (sort of). The ad begins with what looks like a meteor in the sky. Upon closer inspection, it’s clear that it is in fact an Audi TTS Coupe rapidly approaching the ground. Luckily, rather than crashing into the land below, the car lands on an elaborately staged landing track and speeds off to the road ahead. A bit over the top, maybe, but it’s at least does something a little different for its category, ending wih the tagline, “The New Audi TTS Coupe. You Dare or You Don’t.
Credits:
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director: Mark Bernath & Eric Quennoy
Managing Director: Clay Mills
Art Director: Craig Williams
Copywriter: Bernard Hunter
Head of Broadcast Production: Joe Togneri
Producer: Tony Stearns
Associate Producer: Javier Perroud
Planner: Danny Feeney
Account Director: Nick Campion
Account Manager: Caroline Melody Meyer
Project Manager: Emma Williamson
Business Affairs: Emilie Douque
FILM PRODUCTION
PRODUCTION COMPANY:RATTLING STICK
Director: Daniel Kleinman
Director of Photography: Franz Lustig
Executive Producer: Johnnie Frankel
EDITING COMPANY: CUT+RUN
Editor: Steve Gandolfi
AUDIO POST
Sound Designer/Mixer: Raja Sehgal
POST PRODUCTION: FRAMESTORE
Creative Director: William Bartlett
Head of 3D: Simon French
Colorist: Steffan Perry
Head of Production: Helen Hughes
Producer: Christopher Gray