W+K Amsterdam launches a new campaign for FIFA 15 today, entitled “Feel The Game.”
In a 2:15 broadcast spot, W+K Amsterdam immerses fans into the on-pitch action as they experience what players in the game do. When it begins to rain, players are suddenly drenched in their apartments, when heavily tackled, they feel the hurt. It’s not exactly a new approach in gaming advertising, but it’s pulled off well. The agency also got Lionel Messi to join in on the action, both on the field and wielding a controller. The campaign airs globally beginning today, across broadcast and digital channels, with the full-length spot also broadcasting in the U.S. during the Manchester United match this Sunday.
“Fast-paced, raw, and explosive, modern football is a spectacle beyond belief. And FIFA 15 puts you right in the middle of it. We wanted our film to do the same thing, to put you right in the thick of the
action, said David Smith, Wieden+Kennedy Amsterdam’s creative director. “With the help of Mark Zibert, and the awesome studio at EA SPORTS, we believe we have created a football film that can live up to the best sport action sequences ever filmed.”
Credits:
EA SPORTS
Todd Sitrin: Group SVP, Global Marketing
Jamie McKinlay: VP, Global Marketing
Carolyn Feinstein: SVP, Global Consumer Marketing
Dana Marineau: VP, Advertising & Design
Dustin Shekell: Director, Creative Strategy
Mark Evans: Senior Manager, Advertising & Media
Anne Fournais: Manager, Advertising & Media
Oliver Hughes: Senior Director, International Marketing
Matt McKie: Senior Manager, Global Product Marketing
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director: Mark Bernath and Eric Quennoy
Creative Director: Dave Smith and Alvaro Sotomayor
Art Director: Henrik Edelbring
Copywriter: Andrew Dobbie
Head of Broadcast Production: Joe Togneri
Broadcast Producer: Elissa Singstock
Planner: Ben Armistead
Group Account Director: Kirk Johnsen
Account Director: Nick Campion
Account Manager: Kerstin Haag
Project Manager: Janna Harrington
Business Affairs: Justine Lowe, Melissa Kincaid
FILM PRODUCTION (LIVE ACTION)
PRODUCTION COMPANY: IMPERIAL WOODPECKER
Director: Mark Zibert
Director of Photography: Greig Fraser
Producer: Matt Wersinger
Executive Producer: Doug Halbert
EDITING COMPANY: WHITEHOUSE POST
Editor: Russell Icke
Assistant Editor: Iain Whiteright
FILM PRODUCTION (IN GAME CAPTURE- EA SPORTS)
Director/ Director of Photography: Dylan Akio Smith
Marketing Content Manager: Anthony Doyle
Assistant Content Manager:Andy Gillooley
Lead Asset Coordinator/ Producer: Duncan Campbell
Asset Coordinator: Ashkon Nowtash
Asset Coordinator: Aaron Polyvas
Capture Specialist: Kade McGregor
AUDIO POST: GRAND CENTRAL RECORDING STUDIOS
Sound Designer/Mixer: Raja Sehgal
MUSIC: MASSIVEMUSIC
Artist / Title: Feel the Game; “Symphony 2015”
Music Company: MassiveMusic Amsterdam
POST PRODUCTION: THE MILL, NEW YORK
Creative Director: Angus Kneale
2D Lead: Kyle Cody
3D Lead: Ed Shires
Shoot Supervision: Tony Robbins, Danny Morris
3D Artists: Justin Diamond, Xuan Seifert, Tim Kim, Phil Maddock,Michael O”Donoghue
Motion Graphics: Damien Bastelica
2D Artists: Kshitij Khanna, Erin Nash, Dan Difelice
Telecine: Seamus O’Kane, Mikey Rossite
Producer/ Executive Producer: Jeremy Moore, Melanie Wickham