-Los Angeles-based agency HelloDenizen strikes again with viral “Tiny Birthday for a Tiny Hedgehog” (video above). link
-LG uses clever banner ads to mock competitors’ inferior battery life. link
-Airbnb just rebranded, but is it enough to overcome its legal troubles? link
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-GE teams up with JackThreads and designer Android Homme to create “a high-top sneaker based on the lunar footwear worn by Neil Armstrong and Buzz Aldrin 45 years ago this week.” link
-Agencies enter the final stages of a pitch for Amazon pre-Christmas campaign addressing negative brand perceptions. link
-Sony drops 8 million flower petals to promote new line of TVs. link