With the big game less than a week away, the folks at El Segundo, CA-based David&Goliath have released a teaser for their Kia K900 Super Bowl spot.
The “Official K900 Game Day 2014 Teaser” sees Laurence Fishburne reprising his role as Morpheus from The Matrix trilogy. Morpheus returns to the Construct, where he fiddles with a classic Radiola TV set in an attempt to kick back with some chips and watch the big game. The trailer doesn’t really let us know what to expect on Sunday, other than Fishburne as Morpheus sometime in the third quarter, as it’s designed to keep us guessing. The spot won’t be the first featuring Fishburne promoting the K900, as he narrated December’s “Preconceived Notions” ad, which may offer more clues to the Super Bowl spot than the teaser itself. Stick around for credits after the jump. Credits:
David&Goliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
ACD/Art Director: Kristian Grove Moller
Art Director: Mike Wilson
Copywriter: Courtney Pulver
Head of Production: Carol Lombard
Executive Producer: Paul Albanese
Sr. Producer: Jennifer Giannettoni
Managing Partner, Client Services: Brian Dunbar
Group Account Director: Brook Dore
Account Director: Adam Blankenship
Account Supervisor: Emma Brier
Director of Business Affairs: Rodney Pizarro
Head of Strategic Planning: Seema Miller
Associate Strategic Planning Director: Steven Garcia
Production Company: MJZ
Directors: Carl Erik Rinsch/Colin Jeffery
President: David Zander
Executive Producer: Kate Leahy
Head of Production: Janet Nowosad
Producer: Line Postmyr
Director of Photography: Christopher Soos
Production Designer: Jan Roelfs
Wardrobe Stylist: Kym Barrett
Editorial: Union Editorial
Editor: Jono Griffith
Executive Producer: Michael Raimondi
Senior Producer: Joe Ross
Assistant Editor: Jedidiah Stuber
Post Production: Digital Domain
Visual FX Supervisor: Eric Barba
President, Commercials: Rich Flier
Executive Producer / Head of Production: Scott Gemmell
Senior Commercials Producer: Tiffani Manabat
VFX Producer: Rachel Mariscal
Music & Sound Design: HUM
Executive Producer: Debbi Landon
Creative Director: Scott Glenn
Sound Designer: Dan Hart
Audio Mix: Margarita Mix
Mixer: Nathan Dubin