Effective January 4, 2010, current Ogilvy NY Chairman/Ogilvy North America CEO Carla Hendra will assume the post of Global Chairman of the agency’s new Global Strategy & Innovation practice. According to the announce, the new unit was specifically built “to offer clients multidisciplinary strategic services that combine creativity with rigorous effectiveness.”
At her new post, Hendra, who’s been with Ogilvy for 14 years, will report directly to Global CEO Miles Young. In a statement, Young says, “Clients fundamentally want insights and ideas that accelerate their brands and business, and it is our goal to deliver on both superbly. As Ogilvy’s primary driver of digital services, as well as founder of our strategic consulting business, Carla is the perfect candidate to advance innovation around the globe.”