Last week, we introduced you to McGarryBowen’s new “Denskies” campaign for Sears, and it wasn’t pretty. The spots employed a tired “There’s a better way to…” gimmick and random offensiveness without any real humor attached. Now there’s a new spot in the campaign,”Chupacabra,” and it’s pretty much more of the same.
There aren’t any mouth-raping squirrels in “Chupacabra,” but there is a chupacabra. The Denskie patriarch accidentally beams the chupacabra into the house with a teleportation device he created to get products the family ordered there sooner (that’s the “There’s a better way…” tie in for this spot). What the husband, or any rational viewer, doesn’t expect is that the chupacabra isn’t bent on destruction but rather takes a fancy to Mrs. Denskie. (What is it with McGarryBowen, Sears and bestiality?) This ridiculousness is played up with the wife still deciding between Mr. Denskie and the chupacabra, in a “To be continued…” ending for the 1:10 spot. I’m not sure who decided this (or any of the “Denskie” spots) needed a sequel, as I can’t imagine anyone clambering for more after watching “Chupacabra.” Maybe it was just easier to run with this concept than to come up with a new, random idea incorporating zoophilia. Credits after the jump. Credits:
Advertising Agency: mcgarrybowen Chicago
CCO: Ned Crowley
Group Creative Director: Kevin Thoem
Group Creative Director: Lee Remias
Associate Creative Director: Jose A. Martinez
Associate Creative Director: Addhemar Sierralta
Director Of Production: Lisa Burke
Broadcast Producer: Lindsey Zuercher
Music Producer: Morgan Thoryk
Client: Sears
VP, CMO Sears: Jim Kunihiro
VP, IMC: Robert Raible
VP, CMO Lawn & Garden: Martin Lee
Advertising Manager: Rick Ray
Executive Producer Of Broadcast: Mary Pat Sampsell
Production Consultant, BBS: Deb Hardin
Production Company: Moxie Pictures
Director: Martin Granger
Producer: Heidi Soltesz
Editorial: Whitehouse Post, Chicago
Editor: Matthew Wood
Executive Producer: Dan Bryant
Producer: Jojo Scheerer
Visual Effects: The Mill
Producer: Anastasia Von Rahl
VFX Supervisor: Bill Higgins
VFX Supervisor: James Allen
Sound Design: Stimmung
Audio Mix: Another Country