WPP-owned, Toronto-based john st. continues in its great annual tradition of taking the piss out of the industry as part of its pitch for Strategy‘s Agency of the Year awards (we covered fellow Toronto agency Lowe Roche’s entry earlier today). In its follow-up to last year’s introduction of a “professional clicking service” called Buyral, john st. gets more aggressive, scaring the bejeezus out of total strangers (well, at least let’s play along) as part of the a new marketing strategy that the agency’s christened “exFEARiential.”
It’s just as absurd/amusing, if not more so, than previous john st. AOY videos including Buyral as well as predecessors, Catvertising and Pink Ponies. It looks like we aren’t the only ones that get a kick out of “exFEARiential” as it picked up Best Agency Video at the Strategy awards, where john st. also took home gold for Agency of the Year and bronze for Digital Agency of the Year. FYI, if you stick around til the end of the clip, you can click on separate videos of the stress tests featured above (or if you’re just unwilling to wait, go here and here). Credits after the jump.
Executive Creative Directors: Angus Tucker, Stephen Jurisic
Creative Directors: Chris Hirsch, Nellie Kim
Associate Creative Director / Writer: Kurt Mills
Associate Creative Director / Art Director: Kyle Lamb
Agency Producers: Dale Giffen, Madison Papple
Designer: Tom Briggs
Production House: OPC//FamilyStyle
Director: Jono Hunter
Director of Photography: Bob Lyte
Line Producers: Isil Gilderdale, Brendan Lynch
Executive Producers: Liz Dussault, Donovan Boden, Harland Weiss
Editing Company: Relish
Editor: Chris Murphy
Assistant Editor: Michael Barker
Executive Producer: Sally Leggett
Transfer: Alter Ego
Colourists: Conor Fisher, Tricia Hagoriles
Producer: Jane Garrah
Executive Producer: Greg Edgar
Online and Visual Effects: TOPIX
VFX Compositor: Matt Dochstader
Matte Painting: Andrew Nguyen
Senior Producer: Eugene Marchio
Audio House: Vapor Music
Audio Director: Joey Serlin
Engineer: Julian Rudd
Executive Producer: Lindsey Bates