Coca-Cola takes greenwashing to a literal level with “Roll Out The Happiness,” the latest global installment by W+K for the brand’s “Where Will Happiness Strike Next” campaign.
In the spot, Coca-Cola and W+K roll out a lush green carpet of grass sod onto a city square and invite people to remove their shoes, grab a soda and “experience a little unexpected happiness.” Not stopping at the grass, they also transplant trees, loaded with fun stuff for people to enjoy. People are pictured reclining on the grass sipping a Coke, kicking a ball around, and just relaxing and having a good time. They all seem to be having so much fun, it’s as if whatever job, class, or event they were rushing to doesn’t exist anymore. Or they’re paid actors.
At the end of the spot, the camera pans out and Coca-Cola’s makeshift urban green area is revealed to be in the shape of — you guessed it — a Coke bottle. So relax, smile, and take a sip from a soft drink that can also be used to clean clogged drains (Try it, it works!). Credits after the jump.
CREDITS:
COCA-COLA
Global Group Content Director: Guy Duncan
Global Digital Brand Strategist: Christy Amador
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director: Mark Bernath, Eric Quennoy
Creative Directors: Edu Pou
Art Director: Max Gebhardt
Copywriter: Max Arlestig
Head of Production: Erik Verheijen
Agency Producers: Judd Caraway, Lars Fabery
Group Account Director: Kirk Johnsen
Account Manager: Alex Allcott
Business Affairs: Emilie Douque
FILM PRODUCTION
PRODUCTION COMPANY: BRENNINKMEIJER & ISAACS- AMSTERDAM
Director of Photography: Clemens Baumeister
Executive Producer: Jelani Isaacs @ B&I
Producer: David Leite @ B&I
Production Designer: Martin Krejzlik
Line Producer: Gerda Serbentaite @ Grandma Films
EDITING COMPANY: THE GENTLEMEN’S CLUB- AMSTERDAM
Editor: Benjamin Putland
AUDIO POST: AUDENTITY MUSIC AND SOUND- AMSTERDAM
Sound Designer/Mixer: Niels den Otter
Music: Niels den Otter
POST PRODUCTION DARLINGS POST- AMSTERDAM
Exec Producer/Post Producer: Sander Brenninkmeijer @ B&I
Compositing & Finalizing: Darlings Post under supervision of Robert Okker
Color Grading: Robert Thomas @ Darlings Post