Let’s kill two birds, shall we? AT&T must really like little kids. First, we had the Beck Bennett commercials that ran incessantly during March Madness (and still run; check out the newest Mother’s Day-themed “It’s Not Complicated” clip from BBDO after the jump). Now, the telecom giant seems to think we want more, more, more. The latest work from Dallas-based multicultural agency Sanders\Wingo shows young’ns on their mobile devices, saying things like, “In my day…our connection was so slow, we had to take turns online.”
Some viewers may find this cute, others may find it scary, but as kids become more and more comfortable with the latest technology, these types of spots should become the norm. We already have videos of babies who can swipe a page on an iPad, but can’t turn the page in a book or magazine. Regardless, kids will always have to eat the trope-filled Brussels sprout before they get to use any of these devices, and that’s how we get the thirty-second “Veggies.”
Check out the second spot, “Haircut,” the aforementioned “It’s Not Complicated” Mother’s Day effort and credits for all after the jump.
Veggie/Haircut credits:
Greg Rogers – sr. art director
Carter Pagel – acd copywriter
Craig Brimm – acd art director
Sam Bonds – creative director
Tynesha Williams – group creative director
Shanteka Sigers – executive creative director
Karen Kane – producer
William Riley – executive producer
Adam Svatek – editor, Haircut
Adam Pillon – editor, Veggies
Brian Billow – director
Mother’s Day credits:
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Executive Creative Director: Erik Fahrenkopf
Executive Creative Director: LP Tremblay
Executive Creative Director: Stephen McMennamy
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ACD/Copywriter: Mark Billows
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