-Donny Deutsch rates four famous rebrandings. link
-Amalgamated celebrates Earth Month by creating a Facebook app for Honest Tea. link
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-Publicis Groupe’s ZenithOptimedia unveiled a new global strategic positioning dubbed “Live ROI.” link
-What better way to motivate employees to do their time sheets than offer free beer? link
-StrawberryFrog picked up AOR duties for something called the European Wax Center.