Business Week and Interbrand have released their annual list of the best global brands, except that it’s incredibly inaccurate. As the magazine notes, “Interbrand uses financial data for the 12 months ending June 30 for all the brands, we decided to keep the values the same.”
“In this challenging economy, it is important for BusinessWeek to offer
its audience insight into the best global practices for increasing brand value,” said Stephen J. Adler, editor-in-chief of BusinessWeek. Well, sorry pal, but this list is a bit wonky.
When you guys rank HP at number 12, you’re not including the 24,000 lay-offs worldwide into the equation? AIG at 54? Morgan Stanley at 42? Whatever. Just kick them from the list and re-sort.
Anyway, Coca-Cola is still No. 1 after eight years and IBM, is now
No. 2 pushing Microsoft down to No. 3. Google is No. 10, after ranking at No. 20 in 2007.