-Amsterdam agency Cloudfactory launched a new global campaign for Strongbow Apple Ciders (video above).
But of course this week is all about Sir Martin Sorrell.
-Campaign global editor-in-chief Claire Beale writes that the “sorry Sorrell saga certainly won’t do anything for the standing of our industry among clients already questioning the value we add.”
-More speculation on whether Martin’s legacy will last as some argue that he commoditized his own agencies.
-One source claims Sorrell resigned in “exasperation” over the probe itself—not because he was worried about details becoming public.
-Adidas welcomes controversy, says it wants to sign Colin Kaepernick as soon he gets a team.
–Samuel Scott claims that TV is “still the undisputed leader specifically in brand advertising campaigns,” suggests that Gary Vaynerchuck “knows little about the value of branding.”
-More brands are turning to everyday superfans in the wake of #NuggsforCarter.