-W+K Portland launched “Pledge” for KFC as the chain begins its “Re-Colonelization” (video above).
–Should millennials and Gen Z really dominate social media marketing? Maybe not.
–Business Insider interviewed the founder of Brandalism, whose 2011 U.K. stunt inspired more than $100 million worth in damage, most of it via the destruction of billboards and such.
–P&G Chief Brand Officer Marc Pritchard says, “Frankly, your complexity should not be our problem.” Meow!
–Yes, an agency found its newest intern on Tinder.
-More About Advertising asks “Are WPP’s GroupM and Omnicom’s OMG hoovering up the world’s big media accounts?”
-Isobar appointed Cheyney Robinson, formerly chief creative officer for Europe at IBM Interactive Experience, as chief experience officer for EMEA and Asia Pacific.
-Los Angeles-based brand consultancy and marketing innovations agency Troika appointed Tobin Kirk as managing executive producer.