72andSunny Wants You to ‘Discover Your Power’ with Call of Duty: Advanced Warfare

By Erik Oster 

Earlier this month, Ant Farm released a gameplay trailer for the new Call of Duty: Advanced Warfare. Now, with less than a week until the game’s release, 72andSunny have unveiled their live action trailer, starring Taylor Kitsch, entitled “Discover Your Power.”

The 90-second spot, directed by Peter Berg, offers a slight tweak on the usual live action gaming trailer, putting the viewer in the first-person perspective as they accompany Kitsch through a series of intense battles with enemies that display how the futuristic setting changes the nature of the game. It’s a welcome change of pace, and makes a lot of sense for a first-person shooter, although it can be a little bit of a dizzying experience.



Partner / Client Team

CEO Activision Publishing: Eric Hirshberg

EVP, Chief Marketing Officer: Tim Ellis

SVP, Consumer Marketing: Todd Harvey

Sr. Director, Consumer Marketing: Matt Small

Sr. Manager, Consumer Marketing: Mike Pelletier

Consumer Marketing Manager: David Cushman

72andSunny Team

Chief Executive Officer: John Boiler

Chief Creative Officer: Glenn Cole

Group Creative Director: Frank Hahn

Creative Director/Designer: Rey Andrade

Creative Director/Writer: Josh Fell

Designer: Will Lindberg

Writer: Matt Spicer

Chief Production Officer: Tom Dunlap

Director of Film Production: Sam Baerwald

Executive Film Producer: Dan Ruth

Sr. Film Producer: Stanton Hill

Film Production Coordinator: Michael Quinones

Film Production Assistant: Alissa Stevens

Group Brand Director: Mike Parseghian

Sr. Brand Manager: Elaine Chu

Brand Manager: Justin Gonzaga

Brand Coordinator: Brian Kim

Director of Business Affairs: Michelle McKinney

Group Business Affairs Director: Amy Jacobsen

Business Affairs Manager: Kelly Ventrelli

Business Affairs Coordinator: Amy Shah

Chief Strategy Officer: Matt Jarvis

Co-Director of Strategy: Bryan Smith

Strategy Director: John Graham

Strategist: Daniel Teng

Production Partners

Production Company: Pony Show Entertainment

Director: Peter Berg

AD: Josh McLaglen

DP/Cameraman: Greig Fraser

Executive Producer: Susan Kirson

Executive Producer: Jeffrey Frankel

Producer: Helga Gruber

Editorial: Rock Paper Scissors

Editor: Angus Wall

Junior Editor: Austyn Daines

Executive Producer: Dave Sellars

Producer: Lauren Wilson

Producer: Angela Dorian



Executive Producer: Asher Edwards

Deputy Head of Production: Mike Wigart

VFX Supervisor: Paul O’Shea

3D Lead: Andy Boyd

2D Lead: Jake Montgomery

Production Coordinator: Ashley Greyson

2D Animation:

Matte Painting: Eric Mattson, Rocco Gioffre

Motion Graphics: Jonathan Ficcadenti

3D Animation:

Modeling Supervisor: Aaron Hamman

Animation/Rigging: Steward Burris, Ian Wilson, Yvian Gnarbo


FX Supervisor: Jonathan Vaughn