Creative Director Nuno Ferreira will leave his position at Leo Burnett to join the creative department at 72andSunny.
Ferreira is an experienced designer who worked for various activewear brands before joining TAXI as an art director in 2005.
He then went to CP+B in 2007 and spent more than two years as interactive ACD, creating work for Burger King and other clients. A contact credits him with the lose-a-Facebook-friend-buy-a-burger “Whopper Sacrifice” campaign, which was a little too edgy for Mr. Zuckerberg but scored the #4 position on AdFreak’s “Crispin’s 15 Best Campaigns for Burger King” list after the agency abruptly lost that account back in 2011 (to the relief of one Alex Bogusky).
In fact, CCO Susan Credle of Leo Burnett Chicago cited that campaign when telling AdAge why she decided to hire Ferreira and Ryan Wagman (currently GCD at Ogilvy New York) back in January of 2010, saying:
“They are not indulgent when it comes to their creative approach…And they felt like two people I wouldn’t mind having a beer with. Did I mention they are also nice?”
A source at Burnett describes Ferreira’s move as “a big loss,” noting that he worked on campaigns for such clients as Sprint, AllState and, of course, McDonald’s.
In his new position, Ferreira will focus on the Target account, which 72 won from W+K in 2012.