72andSunny Goes Big with Trailer for Activision’s ‘Destiny’

By Erik Oster 

72andSunny has just released a live action trailer for Activision’s new game Destiny, from the creators of the popular Halo franchise, which will be released on September 9th.

72andSunny and Activision went big for the trailer, teaming up with Academy Award winning VFX studio Digital Domain, Academy Award nominated FX studio Legacy Effects, and director Joseph Kosinski, who created most of the worlds for the ad in-camera, shooting at locations in Mexico, Arizona and Utah. The spot follows the adventures of Fireteam as they attempt to reclaim locations in our solar system from alien invaders. Levitating AI character Ghost is voiced by Peter Dinklage (who also voices the character in the game) and the spot mixes humor, action and Led Zeppelin’s iconic “Immigrant Song” to hype up the game and give a sense of its feel without any game footage.



Client: Activision Publishing
Chief Executive Officer: Eric Hirshberg
Chief Marketing Officer: Tim Ellis
Senior VP of Consumer Marketing: Todd Harvey
VP of Consumer Marketing: Ryan Crosby
Senior Manager of Consumer Marketing: Alonso Velasco
Associate Manager of Consumer Marketing: Pam Caironi

Agency: 72andSunny
Chief Executive Officer: John Boiler
Chief Creative Officer: Glenn Cole
Chief Strategy Officer: Matt Jarvis
Chief Production Officer: Tom Dunlap
Head of Production: Sam Baerwald
Executive Creative Director: Frank Hahn
Creative Director, Writer: Tim Wolfe
Creative Director, Designer: Peter Vattanatham
Lead Designer: Garrett Jones
Copywriter: Ryan Iverson
Art Director: Vincent Barretto
Senior Producer: Eric Rasco
Production Coordinator: Michael Quinones
Group Brand Director: Mike Parseghian
Brand Director: Eli Hoy
Brand Manager: Morgan Murray
Brand Coordinator: Kirbee Fruehe
Director of Business Affairs: Amy Jacobsen
Business Affairs Manager: Kelly Ventrelli
Business Affairs Coordinator: Amy Shah

Production Company: RESET Content
Director: Joseph Kosinski
DP: Claudio Miranda
Managing Director: Dave Morrison
 Executive Producer: Jeff McDougall
Producer: Julien Lemaitre

Costumes: Legacy Effects
Effects Supervisor: J. Alan Scott
Key Artists:
Vance Hartwell
Aina O’ Kane
Marilyn Chaney
Greg Smith
Won Song

Editorial Company: Union Editorial/Circus
Editor: Jono Griffith
Assistant Editor: Jedidiah Stuber
Executive Producer/President: Michael Raimondi
Senior Producer: Joe Ross

VFX: Digital Domain
Chief Creative Officer / Senior VFX Supervisor: Eric Barba
Senior Producer: Carla Attanasio
Producer: Charles Bolwell
Senior VFX Coordinator: Alex Michael
CG Supervisor: Greg Teegarden
Compositing Supervisor: Dan Akers
Animation Director: Steve Preeg
FX Lead: Eddie Smith
CG Lead: Daisuke Nagae
On-Set/Data Integration: Viki Chan
Art Director/AFX: Cody Williams
President, Advertising & Games: Rich Flier
Executive Producer/Head of Production: Scott Gemmell

Sound Design: Formosa Group
Supervising Sound Editor: Per Hallberg, M.P.S.E.
1st Assistant Sound Editor: Philip D. Morrill
Sound Designer: Ann Scibelli, M.P.S.E.
Sound Designer: Jon Title, M.P.S.E

Mixer: Rohan Young
Assistant: Jeff Malen