72andSunny Gets Violent for Call of Duty

By Patrick Coffee 

In the week’s most actionable ad, 72andSunny employs some fake blood and an old Jack White tune to remind viewers that the Call of Duty series is all about killing other people.

Unlike other, CGI-heavy video game campaigns, this one stars Rob Huebel, who most recently played an angry dad on Transparent and a creepy sex offender on The League. He’s the guy who films all the (simulated) death and destruction:

Our favorite part of this ad is that it’s not really for a new edition of the game — just a new data pack or update to the existing version.