7-Eleven has launched a creative review supported by Mzyme Marketing, sources close to the matter have told AdAge.
According to the publication’s sources, the review is expected to conclude some time early this month. It’s not clear whether the review is for AOR or project-based work.
The convenience store chain appears to have recently worked with JWT on a project basis. JWT was behind the brand’s March Madness push and a recent campaign promoting the chain’s Big Bite hot dog. So far all parties have declined to comment. 7-Eleven had worked with Dallas-based TracyLocke since 2002, but decided not to renew its contract with the agency for 2015.
Today we reached out to 7-Eleven, JWT and Mzyme Marketing; all parties declined to comment.
According to Kantar Media, 7-Eleven spent around $22 million on measured media in 2015. That’s considerably lower than a 2002 estimate that placed the value of the account at $30 million.