360i announced that it has named Pierre Lipton, a founding partner and chief creative officer at M&C Saatchi, as the agency’s new chief creative officer. He succeeds Adam Kerj, who first joined the agency in 2012 and will depart in the coming weeks. Lipton will be based out of 360i’s New York headquarters and will report to CEO Sarah Hofstetter.
While chief creative officer at M&C Saatchi, Lipton oversaw creative while working with brands such as Schiff Nutrition, Birchbox and Ballantine’s. Prior to M&C Saatchi, Kerj served as executive creative director at AKQA, overseeing the 125 person creative team at AKQA’s flagship San Francisco office where he worked with clients including Audi, Visa, Jordan and YouTube. Prior to joining AKQA in 2010, Lipton worked with Fallon, TBWA and BBDO. Some of his more recognizable work includes the launch campaign for Microsoft Xbox’s Halo 3 and “Everyone Has Something to Hide” for HBO‘s Big Love. He has worked with brands including Virgin Mobile, Absolut, Time Magazine, Best Buy, Red Bull, Target and The Economist, and his work has been recognized at major awards shows including Cannes, The One Show, The Art Director’s Club and the CLIOs.
“Pierre is an amazing collaborator and leader for the digital age, who has built an impressive body of both traditional and digital work by keeping his finger on the pulse of where marketing is headed,” said CEO Sarah Hofstetterin a press release. “Consumer behavior has fundamentally disrupted marketing, and clients are coming to us to helpthem reorganize for today’s digital-first environment. Pierre will help us accelerate how we are working with brands to shift the way they communicate across paid, earned and owned channels.”