360i hired Leah Meranus from Initiative as evp, managing director, integrated media.
In the role, Meranus will be tasked with unifying media processes across over 25 media accounts.
“360i is a performance powerhouse and one of the only agencies with such deep expertise in an array of creative, analytics, and media offerings,” Meranus said in a statement. “I’ve long admired their ability to stay ahead of this incessantly shifting industry, and I’m beyond excited to be part of what’s next.”
“Leah brings a tested and trusted breadth of experience in making campaigns not just stand out but also prove out,” added 360i chief media officer Doug Rozen. “We share a strong belief that modern marketers can and should be taking advantage of a fully accountable media mix to drive business growth, so that no dollar gets a free pass. We’re thrilled to add her rigor and leadership to the team.”
Meranus spent around six and a half years at Initiative and most recently served as global chief experience officer for Initiative for over two years. During that time, Initiative went through a turnaround which led to it being named Adweek’s U.S. Media Agency of the Year. She previously served in roles as U.S. chief growth officer and global managing partner, business development. Prior to Initiative, she held director of business development roles at PHD Media and Mediacom.