360i Gets ‘Hot N’ Hairy’ for Hanes

By Erik Oster 

360i launched a new campaign promoting Hanes X-Temp technology with the 60-second spot “Hot N’ Hairy.”

The spot explores the truism that body hair is hot, as in temperature hot, contributing to the often overwhelming summer heat. A group of hairy men attest to the fact, before an actor portraying a scientist, also hairy, presents Hanes X-Temp shirts, boxers and socks as the solution. “Hot N’ Hairy” brings the goofy humor pretty much non-stop, often misfiring with its jokes and visual gags. Nevertheless, the silly approach is memorable and really hammers home the product benefits without taking a break from the corny jokes. Hairy dudes especially are not likely to forget the spot, and that just might lead to them grabbing some X-Temp products the next time they muster up the courage to brave the summer heat for a trip to the store.

Credits:

Client: Hanes
Agency: 360i
Group Creative Director: David Yankelewitz
Associate Creative Directors: Greg Dalbey, Mike Lee
Agency Producer: Lucy Scott

Production Company: Über Content
Director: Ben Callner
Executive Producers: Steve Wi, Phyllis Koenig, Preston Lee
Producer: Jon Goldberg

Editing Company: Whitehouse Post
Editor: Crandall Miller
Assistant Editor: Tim Quackenbush
Executive Producer: Lauren Hertzberg
Producer: Nick Crane

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