180LA, Mitsubishi Create Interactive Driving Test

By Michael Musco 

180 LA has rocked the interactive scene with their latest creation for Mitsubishi, proclaiming that it’s the world’s first “real” interactive driving test, giving the online user the ability to actually drive a car online by simply using the arrow keys.

Spoiler: Just don’t think about trying to get all fast and furious, though. You must stay inside the course or the car turns off and you lose your turn, which is a downer because it takes a while to finally get to do the actual test drive and the car that’s basically running idle. Also, the Guinness Book of World’s Records is validating it. Check out the “Mitsubishi Live Drive” and give it a spin yourself. Agency credits after the jump.



Agency: 180LA
Executive Creative Director:  William Gelner
Creative Directors:  Grant Holland, Gavin Milner
Art Director: Matthew Woodhams-Roberts
Copywriter: Dave Horton
Executive Producer/Managing Partner:  Peter Cline

Senior Integrated Producer: Maggie O’Brien
TV Post Producer: David Emery
Account Director: Janine Kanamori
Account Managers: Sandy Song, Brooke Stites
Planners: Sebastian Gunnewig, Brit Browning

Production: B-Reel

Sound Design: Headroom Digital Audio
Sound Engineer: Evan Spear