The University of Phoenix account was transferred to TBWA\Chiat\Day Los Angeles and RAPP, following a review. 180LA won the account following a review in late 2015 and debuted its first work for the for-profit university the following February. University of Phoenix spent $188 million on measured marketing last year, according to Kanter Media.
An agency spokesperson confirmed a small staffing reduction but declined to offer a statement or elaborate further. Sources claim the layoffs impacted creative teams at the agency.
In response to the loss of the University of Phoenix account, an agency spokesperson said: “We are proud to have led the creative brand transformation of the University of Phoenix, and clearly position the University as the leading destination for higher education for working adults. As we close this chapter, we look forward to taking on the next opportunity to shift creative and cultural perspectives for a new brand.”