180LA, Expedia Tell Viewers to ‘Get a Room’

180 LA re-launched a Valentine’s Day effort from last year for Expedia during the Super Bowl, cheekily telling viewers to “Get A Room.”

The 30-second spot opens on a couple kissing on a blanket in a park. Soon it cuts to an old couple on a bench, then to a young couple stealing a kiss at a bar. Gradually, the public displays of affection get more and more over the top, as text appears onscreen telling viewers “This Valentine’s Day, get a room.” While some of the couples may push viewers beyond their comfort zone with their enthusiastic lip-locking, that’s kind of the point, and it’s an effective message for the brand. Already well-timed as a Super Bowl spot one week before Valentine’s Day, in a case of fortuitous timing, the ad also ran immediately following Grey’s “Super Bowl Babies” promo for the NFL. We guess love was in the air last night.