180LA, Expedia Allow St. Jude’s Children’s Research Hospital Patients to ‘Dream Adventure’

By Erik Oster Comment

180 LA teamed up with Expedia to provide cancer patients at St. Jude’s Children’s Research Hospital with the opportunity to see the world in a new campaign.

Since patients at the hospital are often there for months or even years, they don’t really have an opportunity to travel…so 180 LA and Expedia decided to bring the world to them with a 360-degree experience.

Viewers are introduced to Kiara, a St. Jude’s patient with an abiding love for horses. Interspersed with footage of Kiara being wheeled in to the hospital’s screening room for the experience is that of an Expedia employee in Argentina, preparing to take footage of wild horses. The experience doesn’t just let Kiara see the wild horses, but also to interact with the Expedia employee and feel like she’s really there. Other experiences allow a dinosaur-loving boy interact with an archeologist digging up fossils, while another gets a view from under the ocean.

It’s a heartwarming approach, with 180LA Expedia providing the children with a great experience undoubtedly brightening their day while also showing viewers the power of travel.

Arriving on the heels of W+K’s Portland’s VR-fueled “Together We Are Stronger,” the effort similarly employs new technology to provide people with an experience which otherwise wouldn’t be possible. In both cases, the approach is emotionally effective and we wouldn’t be surprised to see the trend continue with other ads this year.

Credits:

Client: Expedia
Project: “Dream Adventures”

Agency: 180LA
William Gelner – Chief Creative Officer
Eduardo Marques – Executive Creative Director
Rafael Rizuto – Executive Creative Director
Pierre Janneau – Creative Director
Dan Kroeger – Creative Director
Will Gorman – Copywriter
Chelsea Cumings – Art Director
Natasha Wellesley – Head of Production
David Emery – Executive Producer
Dom Anzano – Senior Producer
Mish Fabok – Digital Producer
Brooke Stites – Brand Director
Jessica DeLillo – Brand Manager
Jens Bracht – Brand Manager
Amy Sharma – Business Affairs Manager
Loretta Zolliecoffer – Head of Business Affairs
Anne Heuer – Planning Director
Becca Taylor – Planner
Dave Groseclose – Editor/2nd Unit Camera

Production Company – Ways & Means
Executive Producers –  Jett Steiger, Lana Kim
Producer – Cedric Troadec
Director – Zachary Heinzerling
Editorial Company – Cut & Run
Executive Producer – Carr Schilling
Producer – Remy Foxx
Editor – Lucas Eskin
Editorial Company (Behind The Scenes & Short Films) – Melvin
Head of Production  – Natasha Wellesley
Post Manager – Brian Scharwath
Editor – Dave Groseclose
Telecine – The Mill
Executive Producer – Thatcher Peterson
Colorist  – Adam Scott
Online – Jogger
Executive Producer – Rich Rama
Flame Artist – David Parker
Producer – James Howell
Music (Main Score) – Human Worldwide
Jonathan Sandford

Additional Music

Andy Park
Asche & Spencer
Sound Mix – Eleven Sound
Mixer – Scott Burns

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